Course Overview

This course aims to develop the skills and knowledge of dealership Sales Executives regarding sales lead management to maximise sales and business profitability.

1 day course

Course Objectives

  • Understanding the stages of the buying process.
  • Identifying the traits of top performers.
  • Understanding the importance of personal organisation, prioritisation, and daily, weekly & monthly activity.
  • Introducing the principles of urgency & prioritisation and emphasising proactivity to encourage Sales Executives to drive their own results.
  • Identifying the sources of sales leads and highlighting the importance of web leads.
  • Lead capture process and enquiry leakage.
  • Understanding the sales funnel, follow up technique and getting leads back in the funnel.
  • Performance measurement and KPI’s.

Delegate Feedback

 “Clear training with easy to understand material. Toolkits very useful.”

“This training has made me re-evaluate my priorities.”

“I now realise what is important. Where my next sale is coming from!”


Delegate rate £295 +VAT per delegate.

On site at your dealership POA.


If you would like to discuss your training requirements, or to book this training course, please do contact us now!

Let’s Talk! 01325 637 251