Course Overview

This course is designed to develop the skills and knowledge of dealership Sales Executives by bringing together sales process, product training, and PCP skills to maximise profitability from each sale.

2 day course

Course Objectives

  • The benefits of following a sales process.
  • Understanding the customer including initial reactions, first words and non-verbal communication skills.
  • How to qualify customers through information conversation.
  • Translating car features to customer benefits.
  • Understanding selling add on products and finance, with a particular focus on PCP.
  • Negotiation skills and how to increase the likelihood of a sale, whilst treating customers fairly and professionally.
  • The benefits of good follow up for future sales.

Delegate Feedback

“Good to hear what and how other dealers within the network do things.”

“A fresh approach to maximise profitability.”

“Comprehensive process from the real world to maximise conversion ratios.”


Delegate rate £495 +VAT per delegate.

On site at your dealership POA.


If you would like to discuss your training requirements, or to book this training course, please contact us now!


Let’s Talk! 01325 637 251