The Sales Management Development Programme is built on a modular platform which starts with the 2-day foundation course which is designed to develop the skills, knowledge and behaviours of all new and existing dealership managers responsible for sales.

The foundation course is supplemented with a number of 1-day workshops which focus on the key skills for Sales Managers to excel in their job role.  Designed with job progression in mind, to complete the programme will naturally prepare delegates to take on more senior level positions.

The Sales Management Foundation is designed to provide Sales Managers with a comprehensive understanding of the link between delivering an outstanding ‘Customer Experience’ and departmental performance. Read Course Overview


What’s next?

Our range of 1-day development workshops further build on the skills, behaviours and competencies delivered on the foundation courses and offer continuous professional development, helping sales professionals to achieve their full potential in their role. Simply pick and mix from the range of workshops, depending on the individual development priorities. If you’re uncertain then our suggested development programme is as follows:


This workshop will help to optimise business performance and improve customer satisfaction by providing you with a conversational level of understanding of how a motor vehicle works. It will enable you to communicate more effectively with your customers regarding the servicing, repair and maintenance of their vehicle. Read Course Overview


This workshop looks at how to manage people and sales processes to maximise the performance of the sales department and achieve maximum returns for the business. Read Course Overview



This workshop looks at the one-to-one review process and disciplinary procedures to drive continuous performance improvement in your sales team. Read Course Overview



This workshop will identify the reasons why customers complain and introduce a complaints handling process to direct the dealership response, stressing the link between the way complaints are handled and customer retention and loyalty. Read Course Overview