Car dealership mystery shopping lp

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Car dealership mystery shopping that will shine a light on your dealership sales processes.

Using years of automotive expertise, our car dealership mystery shopping service offers solutions that will drive up customer service standards.

CAR DEALERSHIP MYSTERY SHOPPING

MotorVise are a market leader in car dealership mystery shopping for the automotive sector. For this reason, we provide mystery shopping, solely focused on the motor industry. Our services are competitively priced, we offer a range of car dealership mystery shopping services and allow you to understand your service and sales teams’ performance from the customer’s point of view. Additionally, you can choose your own bespoke assessment criteria to measure business performance across your company.

Whether your business requirements focus on new car sales, service quality or customer satisfaction, all of our assessments are adaptable and customisable. All of our car dealership mystery shopping services are fully account managed. Therefore, you have the option to run mystery shopping in your car dealership alongside our training programmes. This allows you to measure the impact in real time. Another key point, is that we then offer a post-mystery shopping consultation to discuss feedback, results, and areas for improvement.

EVALUATE SERVICE AND SALES TEAM PERFORMANCE

The MotorVise car dealership mystery shopping service supports car dealerships’ understanding of the quality of customer service and customer satisfaction in their business. Using a specialist team of mystery shoppers, we are able to evaluate the entire customer journey in your car dealership. Significantly, mystery shopping can take place through the use of telephone, online or video mystery shopping methods. Resultantly, our shops enable you to see how well your service and sales teams are performing in your company. This enables you to identify areas for improvement or additional training. Our car dealership mystery shopping exposes knowledge or skills gaps in your service or sales teams. This allows you to truly understand the entire customer journey from the customer’s point of view, whilst establishing if the service or sales processes are being followed.

CAR DEALERSHIP MYSTERY SHOPPING RESULTS

Car dealers we work with love our comprehensive suite of mystery shop types and really see the benefits of assessing the entire customer experience and receiving data and feedback from each shop. Without delay, all of our car dealership mystery shopping results are well displayed on a bespoke results dashboard. What’s more, our results dashboard is fully customisable and includes multiple areas of data and feedback from each automotive mystery shop.

On our comprehensive, customisable results dashboard you can see how your service and sales teams are dealing with potential customers. As a result, you receive full access to detailed user reports following mystery shops. What’s more, this includes any supporting materials, such as screenshots and videos, as well as a range of tools for analysis and reporting.

DO YOU WANT TO FIND OUT MORE ABOUT OUR CAR DEALERSHIP MYSTERY SHOPPING?

We will contact you within one business day.

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KEY SERVICES

Choice of in-person, video, telephone, or online mystery shop formats available.
Choose your own bespoke assessment criteria.
Competitively priced and fully account managed for you.
Option to run hand in hand with our training programmes allowing you to measure the impact in real time.

Customisable dashboard for easy viewing and analysis of results.
Multiple tools and widgets to analyse data.
Post shop consultation included, to discuss results and implications.
Identify missed profit opportunities.

Exposes knowledge/skills gaps in your sales team.
Allows you to truly understand the entire customer journey from the customers point of view.
Ensures consistency of service across multiple site dealerships.

Popular Questions

Why does my car dealership need mystery shopping?

Mystery shopping is commonly used as a tool to measure the quality of customer service in car dealerships, allowing you to fully understand how your service or sales teams are dealing with potential customers. Subsequently, the data and feedback collected will help identify areas for improvement and training needs across your business. Whether you are a Managing Director wanting to see how your sales team is performing when selling cars, or a Service Manager wanting to assess the service quality of your team, car dealership mystery shopping is a great tool to do this.

What types of car dealership mystery shopping do you offer?

We offer a wide range of car dealership mystery shopping, such as, video, telephone, or online mystery shops. In addition to our mystery shopping, we also have a website comparison service as part of our car dealership mystery shopping packages. This comparison service has been designed to assess how well your website is converting potential customers into actual customers. As well as, how well your website is doing compared to your competitors and steps you can take to improve your website.

Why choose MotorVise for car dealership mystery shopping?

We are industry experts and market leaders when it comes to car dealership mystery shopping in the automotive sector. Therefore, we are 100% automotive, meaning we understand the challenges faced by car dealers and have the solutions to these problems. Accordingly, we have a specialist team of car dealership mystery shoppers who dedicatedly provide their mystery shopping services to UK automotive dealerships. Clients that we work with have seen incredible value in their mystery shops. They have since implemented training across their business and improved the quality of services they offer.

Why choose MotorVise for mystery shopping?

We are industry experts and market leaders when it comes to mystery shopping in the automotive sector. Therefore, we are 100% automotive, meaning we understand the challenges faced by car dealers and have the solutions to these problems. Accordingly, we have a specialist team of mystery shoppers who dedicatedly provide their mystery shopping services to UK automotive dealerships. Clients that we work with have seen incredible value in their mystery shops. They have since implemented training across their business and improved the quality of services they offer.

DO YOU WANT TO FIND OUT MORE ABOUT OUR CAR DEALERSHIP MYSTERY SHOPPING?

We will contact you within one business day.

Why choose us

Our team have an extensive range of skills gained from within and outside the motor industry. As such we are confident in our ability to deliver a first-class service to the dealerships and manufacturers we work with.

In 10 years, we have grown from just our founder, Fraser Brown, to have 29 team members.
Now working with 39 brands across Europe, 10 of the top 20 UK dealer groups and directly for 10 OEMs.
Equally able to help multi-franchise dealership groups and single site and owner-operated franchises.
We have in-house creative resources including video, graphic design and online designers. Our creative team are ready to create cutting edge solutions.

"Having done a number of events over the years I was very happy with the result during the QR Code Event. Although not as many appointments were made they were far stronger. The intrigue created for the customer as to what was behind their code really helped ensure we had minimal no shows and enjoyed one of our best ever weeks."

“After a pilot of the QR Code Event at Leamington Spa, we have enjoyed probably the most successful 4-day event ever for this site.”

“Having done many VIP events in the past I was very sceptical about running a QR Code Select Event, however we ran one and had over 170 appointments generated and sold more cars than I've ever sold on a VIP event weekend. I would recommend you give it a try.”

"We were a little apprehensive at the beginning, but after our site visit from Fraser, and having experienced his enthusiasm, it quickly spread amongst our sales team helping us produce probably our best September ever!"

"We’ve done loads of other off the shelf events over the years, but the QR Code event blew the doors off the dealership. We’ve never sold so many cars in a single event!"