- September 23, 2020
- By Nick Coyle
- 3549
- 0
The National Franchised Dealer’s Association (NFDA) recently published some of the findings from its latest post-lockdown automotive retail survey which showed that only 35% of dealerships had completed the return of all their staff to work following the COVID-19 lockdown period. With the end to the Government furlough scheme in sight, the time is fast approaching for the remaining 65% of dealerships to make a decision on the future of their remaining furloughed staff, and for those lucky enough to have a job to return to, how best to reintegrate them after a lengthy absence.
In line with the decision of many of our customers to close sales showrooms to customers, I believe it is the right time to minimise the operations of my own business. As such, many of the MotorVise team have now been furloughed and the office closed. I am still here to help!
For those of you who need a little help with photography and videos, we have put together a simple guide for producing high-quality content in order to drive enquiries and keep the wheels turning during this period of uncertainty.
As the coronavirus narrative continues to unfold, we are seeing businesses across all industries become affected. Whilst the effects will be unavoidable for most businesses, automotive dealerships will undoubtedly feel the impact in both the short and medium-term.
Customer communication is crucial in this environment, whether by email, phone or social media platforms. Customers need to feel reassured that although it is not business as usual, the dealership is open, and important aftersales services that you offer are still available.
As a known business within the automotive supplier network, we are taking the impact of COVID-19 on the automotive industry very seriously. We understand that dealerships will be heavily impacted by the situation we all find ourselves in.
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