- July 29, 2020
- By Nick Coyle
- 592
- 0
Sales
Why does the word “prospecting” cause car Sales Executive’s hearts to sink?
Have you ever wondered why the word ‘prospecting’ causes Sales Executive’s hearts to sink? In this age of digital marketing and social media, the traditional mediums of press and radio seem to have become something of an anachronism for car dealers, despite the modern alternatives being just as expensive and just as difficult to evaluate in terms of enquiries generated.
- July 23, 2020
- By Nick Coyle
- 424
- 0
Why putting the ‘sales’ into aftersales is key to maximising car dealership profitability
The areas of the business outside of the sales department are not usually seen as sales opportunities. The individuals we attract to these departments tend towards the technical rather than the commercial. The prevalent considerations tend towards logistics, time management and technical capability.
- February 24, 2020
- By Nick Coyle
- 663
- 0
Data’ll do nicely! Getting the most from your dealership sales data
One of the most valuable assets in the modern-day car dealership is the sales data in your DMS. In mergers and acquisitions, there is often a goodwill payment agreed, the value of which is determined by the quality and quantity of data available, and the value is often substantial.
- September 18, 2019
- By Jack Skeldon
- 4314
- 0
How to use incentives to get the most from your car sales team
Have your previous attempts to motivate your sales staff with incentives fallen flat after just a few days, or even worse not taken off at all? Motivating your sales team often isn’t as straight-forward as simply setting a target and offering a cash prize to the winner. It may be time to look at what
- July 8, 2019
- By Fraser Brown
- 7344
- 2
How to run an effective car dealership sales event
Car dealership sales events can be extremely successful if they are planned, timed and executed properly and are supported with the correct marketing. The successful sales event will drive attendance by convincing customers that this event is an opportunity for a great deal that should not be missed. Read on to find out how.
