• Why does prospecting cause your car sales executives’ hearts to sink?
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    Why does prospecting cause your car sales executives’ hearts to sink?

    Have you ever wondered why the word ‘prospecting’ causes Sales Executive’s hearts to sink? In this age of digital marketing and social media, the traditional mediums of press and radio seem to have become something of an anachronism for car dealers, despite the modern alternatives being just as expensive and just as difficult to evaluate in terms of enquiries generated.

  • Why aftersales is key to maximising car dealership profitability
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    Why aftersales is key to maximising car dealership profitability

    The areas of the business outside of the sales department are not usually seen as sales opportunities.  The individuals we attract to these departments tend towards the technical rather than the commercial.  The prevalent considerations tend towards logistics, time management and technical capability.

  • How to run effective car dealership sales events
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    How to run effective car dealership sales events

    Car dealership sales events can be extremely successful if they are planned, timed and executed properly and are supported with the correct marketing. The successful sales event will drive attendance by convincing customers that this event is an opportunity for a great deal that should not be missed. Read on to find out how.

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