• Car salesperson closing techniques

    Car salesperson closing techniques

    Car sales is a very different game to what it was even as recently as a couple of years ago.  Customers have so many methods of buying a car nowadays and the information they need is at their fingertips. This means that the role of the car salesperson has changed from selling a car to

  • Why does prospecting cause your car sales executives’ hearts to sink?
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    Why does prospecting cause your car sales executives’ hearts to sink?

    Have you ever wondered why the word ‘prospecting’ causes Sales Executive’s hearts to sink? In this age of digital marketing and social media, the traditional mediums of press and radio seem to have become something of an anachronism for car dealers, despite the modern alternatives being just as expensive and just as difficult to evaluate in terms of enquiries generated.

  • How to use incentives to get the most from your car sales team
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    How to use incentives to get the most from your car sales team

    Motivating your sales team often isn’t as straight-forward as simply setting a target and offering a cash prize to the winner. It may be time to look at what truly motivates your staff and how you can use this to focus their efforts towards the priority areas in your business.

  • How to run effective car dealership sales events
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    How to run effective car dealership sales events

    Car dealership sales events can be extremely successful if they are planned, timed and executed properly and are supported with the correct marketing. The successful sales event will drive attendance by convincing customers that this event is an opportunity for a great deal that should not be missed. Read on to find out how.

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