- May 12, 2022
- By Nick Coyle
- 452
- 0
Training
Car salesperson closing techniques
Car sales is a very different game to what it was even as recently as a couple of years ago. Customers have so many methods of buying a car nowadays and the information they need is at their fingertips. This means that the role of the car salesperson has changed from selling a car to
- April 25, 2019
- By Steve Baker
- 1903
- 0
Customer retention is king in motor retail!
Highly satisfied customers are undoubtedly the biggest driver of customer retention and recommendation. So, if long term profitability and growth is to be achieved, it is vital to ensure that your customers receive a fantastic experience during their vehicle purchase, but also throughout their entire ownership of the car.
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