- April 16, 2024
- By Shannon Fairbairn
- In EV Industry
- 15
- 0
The UK’s declining market share of pure electric vehicles can be reversed if dealerships reevaluate traditional sales tactics, says MotorVise. It has developed a unique EV Retail Sales Mix Programme which has already seen a two-site dealership group increase its EV retail sales mix from 8 to 30% between June 2023 and January this year.
The market share of battery electric vehicles (BEV) is shrinking rather than growing which presents both dealerships and manufacturers with a major headache, writes Fraser Brown of automotive consultancy MotorVise. A total of 48,388 BEVs were registered in the UK in March, according to the SMMT, which is 3.8% up on the same month last year.
Brayleys has acquired family-owned business Coupers in St Albans for an undisclosed sum in a deal brokered by MotorVise. Situated in the city centre, Coupers’ has been Hertfordshire’s authorised dealer for Hyundai for more than 30 years and a Seat service centre for two decades. The acquisition adds Hyundai to Hertfordshire-based Brayleys’ portfolio of brands,
With higher volumes now rolling off production lines and a fall in the peak values of used vehicles, 2024 could see a price realignment across the automotive retail sector. Wider vehicle availability may also combine with a second wave of pent-up consumer demand – with motorists having clung onto their cars for longer than usual
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