The usual uplift in new registration sales will not start to be felt until next month at the earliest, motor industry expert Fraser Brown predicts. While it is true that 71-plate vehicles are flying out of the showrooms, stock is in short supply with manufacturers struggling to approach anything like pre-pandemic production levels.
The arrival of the online car retailer has certainly had an impact on the used car market over the past couple of years, says motor trade expert Fraser Brown. Indeed, many traditional dealerships have been inspired to adopt parts of their digital first approach as they scrambled to shift more of their services online during the darkest months of lockdown.
The knock-on effects of the pandemic may change forever how car dealerships operate. Showrooms have already come a long way from the days of predatory salespeople and oil-stained mechanics, with the emphasis firmly on delivering an exceptional customer experience. However, one of the main drivers for change remains the need for dealerships to make themselves more attractive to prospective employees.
Motor trade consultancy MotorVise Automotive has revealed that demand for its recruitment services soared by 400 percent during May and June. The company said that dealerships are staging recruitment days in an attempt to gain an advantage as hiring activity intensifies across all sectors. Fraser Brown, managing director of MotorVise Automotive, said that dealerships are