- January 12, 2022
- By Alex Holland
- In Business Improvement
- 98
- 0
Latest Posts
Why increasing customer engagement will be crucial for car dealers’ success in 2022
“The customer is always right” – a phrase that is used often to ensure that the required standards of customer service are met. Staff doing anything and everything to result in every customer leaving with a smile on their face and a willingness to return. A key factor of customer satisfaction is making sure that
- January 7, 2022
- By Alex Holland
- In Press Releases
- 135
- 0
A redesigned recruitment process can tackle the gender imbalance within dealership sales teams, says trade expert Fraser Brown
The gender inequality that persists within automotive retail could be addressed by simply modifying the recruitment process, says motor trade expert Fraser Brown. While the days of salespeople characterised by ‘Swiss Toni’ – the fictional car dealer who featured in 90’s TV comedy The Fast Show – may be long gone, such stereotypes linger in
- December 22, 2021
- By Alex Holland
- In Press Releases
- 182
- 0
Q1 sales events may prove crucial for dealership profitability, says Fraser Brown
A willingness by car dealerships to stage Q1 sales events could be crucial to their profitability during 2022, says motor trade expert Fraser Brown. With supplies of new cars yet to return to pre-pandemic levels, due in large part to the ongoing global shortage of microchips, there remains a delivery lag of several months which
- December 20, 2021
- By Alex Holland
- In Recruitment
- 297
- 1
Why automotive retailers should run recruitment days in 2022
It is imperative for a dealerships success that when vacancies come up, the best possible candidate is hired. Even more so in 2022 after the Office for National Statistics reported that job vacancies in the UK were at an all-time high in 2021. The traditional recruitment process in many industries begins with sifting through CVs
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