- February 24, 2020
- By Shannon Fairbairn
- In Best Practice
- 1938
- 0
One of the most valuable assets in the modern-day car dealership is the sales data in your DMS. In mergers and acquisitions, there is often a goodwill payment agreed, the value of which is determined by the quality and quantity of data available, and the value is often substantial.
It’s clear that there is a growing movement by consumers who are demanding a cleaner and ‘greener’ way of life. However, there are concerns amongst consumers that negatively impact sales of alternatively fuelled vehicles (AFV).
Motivating your sales team often isn’t as straight-forward as simply setting a target and offering a cash prize to the winner. It may be time to look at what truly motivates your staff and how you can use this to focus their efforts towards the priority areas in your business.
Google Ads, (previously called Google AdWords until July 2018), is a great tool to get lots of relevant traffic quickly to your website, and your offers, without having to invest or wait for Search Engine Optimisation (SEO) to bring you the traffic that you want. It also allows you to try lots of keywords to test which is the most rewarding for you and your dealership, so you can invest time into those keywords to dominate it for both organic listings and paid listings.
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