It’s the traditional ‘Good News’ style event – with a difference!
Grab the attention of your customers with the power of psychology and our QR code systems.
‘Good News’ Style Event
KEY BENEFITS
- Low cost event solution!
- Quick turnaround.
- High volume of calls, typically 50% response rate to the mailer.
- Benefit of our unique QR and call handling systems.
- Excellent appointment conversion, typically 1 in 6 calls appoint.
- On-line customer contact management system integrating mailer, text and email communications.
- Print and postage fulfilment.
- Hassle and stress-free event organisation.
- Support from the MotorVise event management and office administration team.
POPULAR QUESTIONS
How does the event use customer curiosity to drive appointments?
As with conventional Good News event mailers, ours establishes whether the customer receiving the letter is still the owner of the specified car model and registration. The difference with ours is we also include the QR code event systems which is associated with the ‘good news’ mentioned within the letter. It is our experience that this event drives a large volume of calls and fantastic appointment conversions once the ‘good news’ is explained to the customer.
What do we need to do/provide?
- You provide us with the customer database selected using the parameters we provide.
- Tell us whose name appears on the customer letter.
- Decide how incoming calls will be managed.
- Ensure your sales team is willing and able to sell cars during the event!
Can you help us manage incoming calls?
Absolutely! We have a call centre partner that we can recommend who have provided this service on hundreds of events.
%
CUSTOMER RESPONSE
%
CALL-APPOINTMENT CONVERSION
%
APPOINTMENT-DEAL CONVERSION
Statistics shown are sample figures delivered for real customers*
SEND ME A PRESENTATION
We will contact you within one business day.
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WHY CHOOSE US
Our team have an extensive range of skills gained from within and outside the motor industry. As such we are confident in our ability to deliver a first-class service to the dealerships & manufacturers we work with.
- 347 combined years’ experience within motor industry.
- Extensive experience working at dealer management and manufacturer level.
- We understand how to sell cars!
- Passionate about providing solutions to improve the business performance and bottom line of automotive dealerships.
- Experienced in broad spectrum of disciplines incl. event management, call centre management, creative & print fulfilment, digital marketing, training and systems development.
"Having done a number of events over the years I was very happy with the result during the QR Code Event. Although not as many appointments were made they were far stronger. The intrigue created for the customer as to what was behind their code really helped ensure we had minimal no shows and enjoyed one of our best ever weeks."
"After a pilot of the QR code event at Leamington Spa, we have enjoyed probably the most successful 4 day event ever for this site."
"Having done many VIP events in the past I was very sceptical about running a QR Code Event. However others had said how good they were ... ours generated over 170 appointments and sold more cars than I’ve ever sold on a VIP event weekend. I would recommend you give it a try."
"We were a little apprehensive at the beginning, but after our site visit from Fraser, and having experienced his enthusiasm, it quickly spread amongst our sales team helping us produce probably our best September ever!"
"We’ve done loads of other off the shelf events over the years, but the QR Code event blew the doors off the dealership. We’ve never sold so many cars in a single event!"
