‘Good News’ Style Event
It’s the traditional ‘Good News’ car style event – with a difference!
Automotive sales event that grabs the attention of your customers with the power of psychology and our QR code systems.


KEY BENEFITS
- Low cost event solution!
- Quick turnaround.
- High volume of calls, typically 50% response rate to the mailer.
- Benefit of our unique QR and call handling systems.
- Excellent appointment conversion, typically 1 in 6 calls appoint.
- Online customer contact management system integrating mailer, text and email communications.
- Print and postage fulfilment.
- Hassle and stress-free event organisation.
- Support from the MotorVise event management and office administration team.
Event Management System
Our event management system seamlessly manages and tracks all communication channels throughout the event period. This allows us to strategically send communications at key intervals, ensuring we focus on customers who have yet to respond to their event invitations. Through identifying hot leads, we can create prime opportunities for prospecting and secure high-value appointments. This allows us to optimise engagement, increase response rates and maximise sales.
EV Event Module
If you’re aiming to sell more electric vehicles during your event, we have the know-how to make it happen. Through a combination of strategic communications, targeted training, and unique event messaging, we can generate strong interest in your EV range and increase sales conversions.
Incentive System
Our incentive system rewards car sales with points that can be used to play retro games and win prizes. Leaderboards track performance, creating friendly competition and allowing managers to monitor their sales teams progress.
Popular Questions
As with conventional Good News event mailers, ours establishes whether the customer receiving the letter is still the owner of the specified car model and registration. The difference with ours is we also include the QR code event systems which is associated with the ‘good news’ mentioned within the letter. It is our experience that this event drives a large volume of calls and fantastic appointment conversions once the ‘good news’ is explained to the customer.
- You provide us with the customer database selected using the parameters we provide.
- Tell us whose name appears on the customer letter.
- Decide how incoming calls will be managed.
- Ensure your sales team is willing and able to sell cars during the event!
Absolutely! We have a call centre partner that we can recommend who have provided this service on hundreds of events.
CUSTOMER RESPONSE
CALL-APPOINTMENT CONVERSION
APPOINTMENT-DEAL CONVERSION
Statistics shown are sample figures delivered for real customers*
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Why choose us
Our team have an extensive range of skills gained from within and outside the motor industry. As such we are confident in our ability to deliver a first-class service to the dealerships & manufacturers we work with.
- In 10 years, we have grown from just our founder, Fraser Brown, to have 29 team members.
- Now working with 39 brands across Europe, 10 of the top 20 UK dealer groups and directly for 10 OEMs.
- Equally able to help multi-franchise dealership groups and single site and owner-operated franchises.
- We have in-house creative resources including video, graphic design and online designers. Our creative team are ready to create cutting edge solutions.
































