As the automotive industry undergoes a transformative shift towards sustainable solutions, customer demand for electric vehicles (EVs) is increasingly growing. With this electric revolution comes the need for a well-trained sales team capable of understanding EV technology and effectively communicating its benefits to customers. Relevant, comprehensive sales training is crucial for a sales team to
EV ownership risks becoming elitist unless the government provides more practical help for motorists make the switch, writes Fraser Brown of automotive consultancy MotorVise. The negative publicity surrounding zero-emission cars, which has grown louder over the past six months, is breaking through and is burying itself in the consciousness of consumers. This is underlined by
The advancement of electric vehicles (EVs) is revolutionising the automotive industry, paving the way towards a more economic and sustainable future. Increasing public concerns surrounding environmental sustainability alongside available EV stock fuels a necessary push for electric vehicle sales. Technological progression of electric vehicles presents as a promising solution to reduce carbon emissions and decrease
The used electric vehicle market continues to grow at pace as prices approach parity with their internal combustion equivalents – sparking renewed interest among buyers, writes Fraser Brown of automotive consultancy MotorVise. During the second quarter of 2023, sales of used EVs increased by 81.8% to 30,645 units, which represents a record 1.7% share of
Now is the time to create raving advocates for electric vehicles in every dealership in the country, writes Fraser Brown of automotive consultancy MotorVise. The reputation of EVs has admittedly taken a battering in recent months – a combination of rising household energy costs, ongoing range anxiety, a patchy and expensive public charging infrastructure and
MotorVise has launched what is thought to be the first bespoke sales and training package aimed at ensuring dealerships and their customers are ready to take advantage of an increasing number of new electric vehicles now rolling off production lines. Fraser Brown, founder and managing director of MotorVise, is urging motor dealers to respond by
The government’s pledge to end the sale of new gasoline-powered cars by 2030 could be in question unless the government incentivises potential buyers to make the switch, says Fraser Brown of automotive consultancy MotorVise. Auto Trader’s Commercial Director Ian Plummer has already warned that the goal of mass adoption is at risk without tax incentives,
Automotive industry expert Fraser Brown is calling upon motor dealerships to lobby the government to adopt a ‘game-changing’ £6,000 scrappage scheme that would ensure a widescale switch to electric vehicles.
It’s clear that there is a growing movement by consumers who are demanding a cleaner and ‘greener’ way of life. However, there are concerns amongst consumers that negatively impact sales of alternatively fuelled vehicles (AFV).
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