MotorVise has introduced a new automotive mystery shopping programme as dealerships and manufacturers look to move beyond process and better understand customer experience. At the centre of the programme is the Actions Through Feelings Index (ATFi), a metric designed to...
The final quarter of the year has long filled the motor retail trade with dread, the drop off in footfall in sharp contrast to the energy generated around September’s plate change, writes Fraser Brown of automotive consultancy MotorVise. The momentum...
The Financial Conduct Authority’s (FCA) long-anticipated motor finance redress scheme is, frankly, pleasing no one. I believe the majority of consumers affected by mis-sold car finance will think it doesn’t go far enough, while the lenders and banks behind those...
The first quarter of the year presents a prime opportunity for dealerships to boost annual sales, but real growth will only come from increasing electric vehicle (EV) sales, writes Fraser Brown of MotorVise. However, most marketing efforts fail to engage...
Automotive consultancy MotorVise has warned that dealerships will have to rethink their electric vehicle (EV) sales strategy in the wake of the new Labour government’s pledge to reintroduce the 2030 ban on the sale of new internal combustion engine (ICE)...
The recent news that British online car dealer Cazoo has gone into administration underscores a fundamental truth in automotive retail, says Fraser Brown of MotorVise. Despite the digital revolution, some purchases still demand the personal touch. While the allure of...
Brayleys has acquired family-owned business Coupers in St Albans for an undisclosed sum in a deal brokered by MotorVise. Situated in the city centre, Coupers’ has been Hertfordshire’s authorised dealer for Hyundai for more than 30 years and a Seat...
With higher volumes now rolling off production lines and a fall in the peak values of used vehicles, 2024 could see a price realignment across the automotive retail sector. Wider vehicle availability may also combine with a second wave of...
EV ownership risks becoming elitist unless the government provides more practical help for motorists make the switch, writes Fraser Brown of automotive consultancy MotorVise. The negative publicity surrounding zero-emission cars, which has grown louder over the past six months, is...
The used electric vehicle market continues to grow at pace as prices approach parity with their internal combustion equivalents – sparking renewed interest among buyers, writes Fraser Brown of automotive consultancy MotorVise. During the second quarter of 2023, sales of...
Now is the time to create raving advocates for electric vehicles in every dealership in the country, writes Fraser Brown of automotive consultancy MotorVise. The reputation of EVs has admittedly taken a battering in recent months – a combination of...
Teenager Anya Brown has had an “experience of a lifetime” after taking part in the Tall Ships Race as a sail trainee. The 15-year-old, from Richmond, North Yorkshire, who goes to school in Hartlepool, docked in the port at 9.30am...