For many years, mystery shopping was part of the fabric of automotive retail. Most OEMs and dealership groups used it to monitor sales processes and ensure a consistent customer experience. Then Covid-19 arrived, and priorities changed overnight. Faced with supply...
AM’s recent poll highlighting the frequency that dealership staff face unreasonable or abusive customer behaviour should give the industry pause for thought. The findings point to growing pressure on frontline teams and an increasingly difficult environment for managing customer interactions,...
The Society of Motor Manufacturers and Traders (SMMT) warn that electric vehicle incentives are “unsustainable”, a claim that risks confusing short-term commercial pressure with long-term market reality, writes Fraser Brown of automotive consultancy, MotorVise. If EV grants are withdrawn too...
The European Union’s decision to drop its planned ban on the sale of new petrol, diesel and hybrid cars has fundamentally changed the landscape for automotive decarbonisation – leaving the UK increasingly isolated, writes Fraser Brown of automotive consultancy, MotorVise....
The market share of battery electric vehicles (BEV) is shrinking rather than growing which presents both dealerships and manufacturers with a major headache, writes Fraser Brown of automotive consultancy MotorVise. A total of 48,388 BEVs were registered in the UK...
EV ownership risks becoming elitist unless the government provides more practical help for motorists make the switch, writes Fraser Brown of automotive consultancy MotorVise. The negative publicity surrounding zero-emission cars, which has grown louder over the past six months, is...
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