Automotive mystery shops that will shine a light on your dealership sales processes.
Using years of automotive expertise to offer solutions that will drive up customer service standards.
Mystery Shops
KEY SERVICES
- Choice of in-person, video, or telephone mystery shop formats available.
- Choose your own bespoke assessment criteria.
- Competitively priced & fully account managed for you.
- Customised dashboard to view results.
- Multiple tools and widgets to analyse data.
- Post shop consultation included, to discuss results and implications.
- Exposes knowledge/skills gaps in your sales team.
- Allows you to truly understand the execution of your customer facing processes.
- Ensures consistency of service across multiple site dealerships.
POPULAR QUESTIONS
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Why does my dealership need a mystery shop?
Commonly used, mystery shopping is a tool used to measure the quality of customer service in dealerships allowing you to fully understand what happens when your sales team are left to their own devices. Information collected about product and service delivery will help identify areas for improvement and training needs in your workforce, which once undertaken will drive standards and ensure consistency across your whole business.
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With the COVID-19 pandemic we are selling more cars through our digital channels. Does your mystery shop service cover this?
Absolutely! It’s never been more crucial to make the most of every opportunity. Are your virtual or digital sales processes delivering the same customer experience as your in-showroom experience? Our mystery shopping service has been tailored to help you find out, whether the sales process takes place over the telephone, over zoom, or on your website.
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I'm not sure our website is peforming as well as it could. Can you help?
Again yes! We have a brand new website comparison service as part of our mystery shop packages. This has been designed to answer the following questions:
– How well is your website converting potential customers into actual customers?
– Is it doing as well as your competitors?
– What can you learn from them?
– How can you do better?
Learn directly from real and relevant users how they view and respond to your website in comparison to your competitors. Discover why prospects might be steered towards your competitors, and what you can do to improve sales conversions.
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How do we find out the results of the mystery shop?
Our specialist team of shoppers will conduct a mystery shop based on your chosen criteria, within your chosen timeframe. The results will be uploaded to your own customisable dashboard for you to view.
You will be given full access to detailed user reports (including any supporting materials such as screenshots and videos), and a flexible range of tools for analysis and reporting.
You will also receive a full overview report and presentation covering performance, including specific highs and lows, insights, and crucially clear and actionable recommendations from our team of automotive experts.
DO YOU WANT TO FIND OUT MORE ABOUT OUR MYSTERY SHOPS?
We will contact you within one business day.
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WHY CHOOSE US
Our team have an extensive range of skills gained from within and outside the motor industry. As such we are confident in our ability to deliver a first-class service to the dealerships & manufacturers we work with.
- 347 combined years’ experience within motor industry.
- Extensive experience working at dealer management and manufacturer level.
- Passionate about providing solutions to improve the business performance and bottom line of automotive dealerships.
- Our consultant doubled gross profit in the sales department he applied these processes and systems to.
- Experienced in broad spectrum of disciplines incl. event management, call centre management, creative & print fulfilment, digital marketing, training and systems development.
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"Having done a number of events over the years I was very happy with the result during the QR Code Event. Although not as many appointments were made they were far stronger. The intrigue created for the customer as to what was behind their code really helped ensure we had minimal no shows and enjoyed one of our best ever weeks."
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"After a pilot of the QR code event at Leamington Spa, we have enjoyed probably the most successful 4 day event ever for this site."
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“Having done many VIP events in the past I was very sceptical about running a QR Code Select Event, however we ran one and had over 170 appointments generated and sold more cars than I've ever sold on a VIP event weekend. I would recommend you give it a try.”
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"We were a little apprehensive at the beginning, but after our site visit from Fraser, and having experienced his enthusiasm, it quickly spread amongst our sales team helping us produce probably our best September ever!"
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"We’ve done loads of other off the shelf events over the years, but the QR Code event blew the doors off the dealership. We’ve never sold so many cars in a single event!"
