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Blog
How to use incentives to get the most from your car sales team
Have your previous attempts to motivate your sales staff with incentives fallen flat after just a few days, or even worse not taken off at all? Motivating your sales team often isn’t as straight-forward as simply setting a target and offering a cash prize to the winner. It may be time to look at what
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Stop wasting money on Google Ads!
Google Ads, (previously called Google AdWords until July 2018), is a great tool to get lots of relevant traffic quickly to your website, and your offers, without having to invest or wait for Search Engine Optimisation (SEO) to bring you the traffic that you want. It also allows you to try lots of keywords to
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How to run an effective car dealership sales event
Car dealership sales events can be extremely successful if they are planned, timed and executed properly and are supported with the correct marketing. The successful sales event will drive attendance by convincing customers that this event is an opportunity for a great deal that should not be missed. Read on to find out how.
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Are you using social media video the wrong way?
79% of users find vertical video more engaging, do you use video correctly on social media? Read now how you can take advantage.
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Is it time to think differently about automotive recruitment?
In a market where there is increasing pressure on dealer margins and with a backdrop of high employment levels*, getting recruitment decisions right the first time is crucial if dealers are to avoid wasted resources and high staff churn.
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Customer retention is king in motor retail!
Highly satisfied customers are undoubtedly the biggest driver of customer retention and recommendation. So, if long term profitability and growth is to be achieved, it is vital to ensure that your customers receive a fantastic experience during their vehicle purchase, but also throughout their entire ownership of the car.
