The first quarter of the year presents a prime opportunity for dealerships to boost annual sales, but real growth will only come from increasing electric vehicle (EV) sales, writes Fraser Brown of MotorVise. However, most marketing efforts fail to engage...
Automotive consultancy MotorVise has warned that dealerships will have to rethink their electric vehicle (EV) sales strategy in the wake of the new Labour government’s pledge to reintroduce the 2030 ban on the sale of new internal combustion engine (ICE)...
The EU’s decision last week to impose tariffs ranging from 17.4% to 37.6% on imported Chinese EVs can only harm consumers as well as the transition to net zero, writes Fraser Brown of automotive consultancy MotorVise. It’s a move that...
The recent news that British online car dealer Cazoo has gone into administration underscores a fundamental truth in automotive retail, says Fraser Brown of MotorVise. Despite the digital revolution, some purchases still demand the personal touch. While the allure of...
The UK’s declining market share of pure electric vehicles can be reversed if dealerships reevaluate traditional sales tactics, says MotorVise. It has developed a unique EV Retail Sales Mix Programme which has already seen a two-site dealership group increase its...
The market share of battery electric vehicles (BEV) is shrinking rather than growing which presents both dealerships and manufacturers with a major headache, writes Fraser Brown of automotive consultancy MotorVise. A total of 48,388 BEVs were registered in the UK...
Brayleys has acquired family-owned business Coupers in St Albans for an undisclosed sum in a deal brokered by MotorVise. Situated in the city centre, Coupers’ has been Hertfordshire’s authorised dealer for Hyundai for more than 30 years and a Seat...
With higher volumes now rolling off production lines and a fall in the peak values of used vehicles, 2024 could see a price realignment across the automotive retail sector. Wider vehicle availability may also combine with a second wave of...
Dealerships must act immediately to rapidly increase sales of electric vehicles ahead of January’s zero emission vehicle (ZEV) mandate, MotorVise has warned. Fraser Brown, founder and managing director of the automotive consultancy, says manufacturers will already be setting much higher...
As the automotive industry undergoes a transformative shift towards sustainable solutions, customer demand for electric vehicles (EVs) is increasingly growing. With this electric revolution comes the need for a well-trained sales team capable of understanding EV technology and effectively communicating...
EV ownership risks becoming elitist unless the government provides more practical help for motorists make the switch, writes Fraser Brown of automotive consultancy MotorVise. The negative publicity surrounding zero-emission cars, which has grown louder over the past six months, is...
As of July, 31st 2023 a new Consumer Duty directive from the FCA has been in initiation. This comes in further pursuance of their ambition for the automotive industry to treat customers fairly. The objective of the proposal in summary...
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