- July 29, 2020
- By Nick Coyle
- In Sales
Blog
Why does the word “prospecting” cause Sales Executive’s hearts to sink?
Have you ever wondered why the word ‘prospecting’ causes Sales Executive’s hearts to sink? In this age of digital marketing and social media, the traditional mediums of press and radio seem to have become something of an anachronism for car dealers, despite the modern alternatives being just as expensive and just as difficult to evaluate in terms of enquiries generated.
- July 23, 2020
- By Nick Coyle
- In Sales
Why putting the ‘sales’ into aftersales is key to maximising dealership profitability
The areas of the business outside of the sales department are not usually seen as sales opportunities. The individuals we attract to these departments tend towards the technical rather than the commercial. The prevalent considerations tend towards logistics, time management and technical capability.
- July 16, 2020
- By Fraser Brown
- In Business Improvement
Do you know how long your vehicle preparation time really is?
With the emerging importance of the used car business following the COVID-19 lockdown, understanding how long your vehicle preparation time is, and how this can be improved, is crucial for maximising used car profitability.
- June 23, 2020
- By Fraser Brown
- In Industry Opinion
Three weeks since car dealerships re-opened, what’s happening?
Over the past few weeks I have spoken with more than 20 dealer group Directors, and it is very clear that there is a big divide between those dealer groups that have set out to make money and those that have decided to minimise losses. Interestingly, most have achieved what they set out to do.
