- March 23, 2020
- By Fraser Brown
- 425
- 0
For those of you who need a little help with photography and videos, we have put together a simple guide for producing high-quality content in order to drive enquiries and keep the wheels turning during this period of uncertainty.
As the coronavirus narrative continues to unfold, we are seeing businesses across all industries become affected. Whilst the effects will be unavoidable for most businesses, automotive dealerships will undoubtedly feel the impact in both the short and medium-term.
Customer communication is crucial in this environment, whether by email, phone or social media platforms. Customers need to feel reassured that although it is not business as usual, the dealership is open, and important aftersales services that you offer are still available.
As a known business within the automotive supplier network, we are taking the impact of COVID-19 on the automotive industry very seriously. We understand that dealerships will be heavily impacted by the situation we all find ourselves in.
One of the most valuable assets in the modern-day car dealership is the sales data in your DMS. In mergers and acquisitions, there is often a goodwill payment agreed, the value of which is determined by the quality and quantity of data available, and the value is often substantial.
It’s clear that there is a growing movement by consumers who are demanding a cleaner and ‘greener’ way of life. However, there are concerns amongst consumers that negatively impact sales of AFVs.
Have your previous attempts to motivate your sales staff with incentives fallen flat after just a few days, or even worse not taken off at all? Motivating your sales team often isn’t as straight-forward as simply setting a target and offering a cash prize to the winner. It may be time to look at what
Google Ads, (previously called Google AdWords until July 2018), is a great tool to get lots of relevant traffic quickly to your website, and your offers, without having to invest or wait for Search Engine Optimisation (SEO) to bring you the traffic that you want. It also allows you to try lots of keywords to