- February 24, 2020
- By Nick Coyle
- 1466
- 0
Blog
Data’ll do nicely! Getting the most from your dealership sales data
One of the most valuable assets in the modern-day car dealership is the sales data in your DMS. In mergers and acquisitions, there is often a goodwill payment agreed, the value of which is determined by the quality and quantity of data available, and the value is often substantial.
- January 23, 2020
- By Fraser Brown
- 1446
- 0
Driving the speed of change towards a greener future with electric vehicles
It’s clear that there is a growing movement by consumers who are demanding a cleaner and ‘greener’ way of life. However, there are concerns amongst consumers that negatively impact sales of alternatively fuelled vehicles (AFV).
- September 18, 2019
- By Fraser Brown
- 5453
- 0
How to use incentives to get the most from your car sales team
Motivating your sales team often isn’t as straight-forward as simply setting a target and offering a cash prize to the winner. It may be time to look at what truly motivates your staff and how you can use this to focus their efforts towards the priority areas in your business.
- August 6, 2019
- By Andrew Rogers
- 1824
- 0
Stop wasting money on Google Ads!
Google Ads, (previously called Google AdWords until July 2018), is a great tool to get lots of relevant traffic quickly to your website, and your offers, without having to invest or wait for Search Engine Optimisation (SEO) to bring you the traffic that you want. It also allows you to try lots of keywords to test which is the most rewarding for you and your dealership, so you can invest time into those keywords to dominate it for both organic listings and paid listings.
- July 8, 2019
- By Fraser Brown
- 18777
- 2
How to run effective car dealership sales events
Car dealership sales events can be extremely successful if they are planned, timed and executed properly and are supported with the correct marketing. The successful sales event will drive attendance by convincing customers that this event is an opportunity for a great deal that should not be missed. Read on to find out how.
- June 12, 2019
- By Sophie Grufferty
- 2406
- 0
Are you using social media video the wrong way?
79% of users find vertical video more engaging, do you use video correctly on social media? Read now how you can take advantage.
- May 20, 2019
- By Fraser Brown
- 1808
- 0
Is it time to think differently about automotive recruitment?
In a market where there is increasing pressure on dealer margins and with a backdrop of high employment levels*, getting recruitment decisions right the first time is crucial if dealers are to avoid wasted resources and high staff churn.
- April 25, 2019
- By Steve Baker
- 1902
- 0
Customer retention is king in motor retail!
Highly satisfied customers are undoubtedly the biggest driver of customer retention and recommendation. So, if long term profitability and growth is to be achieved, it is vital to ensure that your customers receive a fantastic experience during their vehicle purchase, but also throughout their entire ownership of the car.
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