- February 24, 2020
- By Nick Coyle
- In Sales
Blog
Data’ll do nicely! Getting the most from your dealership sales data
One of the most valuable assets in the modern-day car dealership is the sales data in your DMS. In mergers and acquisitions, there is often a goodwill payment agreed, the value of which is determined by the quality and quantity of data available, and the value is often substantial.
- January 23, 2020
- By Fraser Brown
- In Industry Opinion
Dealers can drive the speed of change in the industry towards a greener future
It’s clear that there is a growing movement by consumers who are demanding a cleaner and ‘greener’ way of life. However, there are concerns amongst consumers that negatively impact sales of AFVs.
- September 18, 2019
- By Jack Skeldon
- In Sales
How to use incentives to get the most from your car sales team
Have your previous attempts to motivate your sales staff with incentives fallen flat after just a few days, or even worse not taken off at all? Motivating your sales team often isn’t as straight-forward as simply setting a target and offering a cash prize to the winner. It may be time to look at what
- August 6, 2019
- By Andrew Rogers
- In Marketing
Stop wasting money on Google Ads!
Google Ads, (previously called Google AdWords until July 2018), is a great tool to get lots of relevant traffic quickly to your website, and your offers, without having to invest or wait for Search Engine Optimisation (SEO) to bring you the traffic that you want. It also allows you to try lots of keywords to
