- February 24, 2020
- By Nick Coyle
- 1356
- 0
One of the most valuable assets in the modern-day car dealership is the sales data in your DMS. In mergers and acquisitions, there is often a goodwill payment agreed, the value of which is determined by the quality and quantity of data available, and the value is often substantial.
It’s clear that there is a growing movement by consumers who are demanding a cleaner and ‘greener’ way of life. However, there are concerns amongst consumers that negatively impact sales of alternatively fuelled vehicles (AFV).
Motivating your sales team often isn’t as straight-forward as simply setting a target and offering a cash prize to the winner. It may be time to look at what truly motivates your staff and how you can use this to focus their efforts towards the priority areas in your business.
Google Ads, (previously called Google AdWords until July 2018), is a great tool to get lots of relevant traffic quickly to your website, and your offers, without having to invest or wait for Search Engine Optimisation (SEO) to bring you the traffic that you want. It also allows you to try lots of keywords to test which is the most rewarding for you and your dealership, so you can invest time into those keywords to dominate it for both organic listings and paid listings.
Car dealership sales events can be extremely successful if they are planned, timed and executed properly and are supported with the correct marketing. The successful sales event will drive attendance by convincing customers that this event is an opportunity for a great deal that should not be missed. Read on to find out how.
79% of users find vertical video more engaging, do you use video correctly on social media? Read now how you can take advantage.
In a market where there is increasing pressure on dealer margins and with a backdrop of high employment levels*, getting recruitment decisions right the first time is crucial if dealers are to avoid wasted resources and high staff churn.
Highly satisfied customers are undoubtedly the biggest driver of customer retention and recommendation. So, if long term profitability and growth is to be achieved, it is vital to ensure that your customers receive a fantastic experience during their vehicle purchase, but also throughout their entire ownership of the car.
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