The QR Code Event® is a unique car showroom sales event that delivers exceptional sales conversion rates.
An innovative car sales event with proven results. It is fast becoming the go to sales event for automotive dealers.


  • Event message stimulates customer engagement.
  • Intrigue about what lies behind their QR code drives response and attendance.
  • Our contact management system delivers the right communication at the right time to drive response and attendance rates.


  • No upfront screen prices or discounts.
  • Personalised deal stack encourages sales of add-on products.
  • Your Sales Manager controls the deal and PPU.
  • QR code offers effective closing tool to increase sales conversions on new and used cars.


  • Hassle and stress-free event organisation for you.
  • Limited impact on workload of your sales and administration teams in the run up to the event.
  • Leaves your team free to concentrate on delivering the core daily business objectives.


  • How does the QR code work with this event?

    QR codes are a type of two-dimensional barcode that can are scanned using smartphones and specific QR reading devices. Significantly, with our automotive dealership event, the QR code can operates like a digital scratch card. Importantly, the QR code that can only be read in your dealership. Therefore, helping to drive greater event response, attendance rates and increased sales.

    The QR code links to a dedicated site that details the offer for your customer during the event. How this offer is made up is controlled by your Sales Manager based on the information gained in your normal sales process. As such it is perfect for boosting sales of add-on products while retaining control of the profitability of each sale.

    On presenting the customer with the offer behind their code, they can choose to either accept the deal, or decline the deal. In the event that they decline and put the money back into the pot for other customers. As such it is a unique tool for your motorcycle sales team to use to close the deal.

    All of this combines to deliver exceptional conversion rates from mailers – appointments – sales.

  • What do we need to do/provide?

    1. You provide us with the customer database selected using the parameters we provide.
    2. Tell us whose name/title appears on the invitation.
    3. Decide how incoming calls will be managed.
    4. Ensure your Sales Manager and sales team are available for training prior to the event.
    5. Be ready to sell cars during the event!

    We do the rest!

  • Can you help us manage incoming calls?

    Absolutely! We have a call centre partner that we can recommend who have provided this service on hundreds of events.

  • How often can we run this event?

    The QR Code Event allows dealers to benefit from the success of the event more than once per year. ‘The QR Code Event’ name simply represents the key USP of our event but is not customer facing branding. Most often the event materials refer to the Exclusive Event, however, it has also been adapted at Christmas with the mailer taking the form of a Christmas card, or as a Black Friday Event.

QR Code Car Sales Event Mailers

Statistics shown are sample figures delivered for real customers*


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    Our team have an extensive range of skills gained from within and outside the motor industry. As such we are confident in our ability to deliver a first-class service to the dealerships & manufacturers we work with.

    • 347 combined years’ experience within motor industry.
    • Extensive experience working at dealer management and manufacturer level.
    • We understand how to sell cars!
    • Passionate about providing solutions to improve the business performance and bottom line of automotive dealerships.
    • Experienced in broad spectrum of disciplines incl. event management, call centre management, creative & print fulfilment, digital marketing, training and systems development.
    • "Having done a number of events over the years I was very happy with the result during the QR Code Event. Although not as many appointments were made they were far stronger. The intrigue created for the customer as to what was behind their code really helped ensure we had minimal no shows and enjoyed one of our best ever weeks."

      Brent Walker-Drew
      Brand Manager, Rybrook MINI
    • "After a pilot of the QR code event at Leamington Spa, we have enjoyed probably the most successful 4 day event ever for this site."

      Simon Reeves
      Group Sales Director, Drive Vauxhall
    • “Having done many VIP events in the past I was very sceptical about running a QR Code Select Event, however we ran one and had over 170 appointments generated and sold more cars than I've ever sold on a VIP event weekend. I would recommend you give it a try.”

      Neil Rice
      Sales Manager, Perrys Vauxhall, Huddersfield
    • "We were a little apprehensive at the beginning, but after our site visit from Fraser, and having experienced his enthusiasm, it quickly spread amongst our sales team helping us produce probably our best September ever!"

      Ian Lamont
      Sales Manager, Roadside Vauxhall
    • "We’ve done loads of other off the shelf events over the years, but the QR Code event blew the doors off the dealership. We’ve never sold so many cars in a single event!"

      Sam Nobes
      Group Operations Manager, Richmond Motor Group Hyundai & Citroen
    • "Great Event! I have run it quite a few times, and works really well every time. Both customers and staff love it, a great value event!"

      Dan Pierce
      Group Sales Manager, Midlands Vauxhall
    • "The new event management system and prospecting portal made everything run smoothly! Booking appointments was much easier and appointment attendance rates were at an all-time high. An event has never been so stress-free to run."

      Ali Lankester
      Digital Response Centre Manager, Richmond Motor Group
    • "The event has really evolved, and thanks to the new event management system, it delivers a much bigger return on investment. We doubled our sales from the same data numbers used in previous events."

      Nick Fuller
      Group Sales Operations Manager, Richmond Motor Group

    *The information and quoted statistics contained in this website are for general information purposes only. While we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. We can inform you what is likely to be achievable for your business before entering into a contract for any of our products and services.

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    Registered Office: 8 Bailey Court, Colburn Business Park, Colburn, North Yorkshire, DL9 4QL. Registered in England and Wales. Company Registration Number: 09218864.