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The QR Code Event

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The QR Code Event

The QR Code Event® is a unique car showroom sales event that delivers exceptional sales conversion rates.

An innovative car sales event with proven results. It is fast becoming the go to sales event for automotive dealers.

Increase customer footfall

  • Event message stimulates customer engagement.
  • Intrigue about what lies behind their QR code drives response and attendance.
  • Our contact management system delivers the right communication at the right time to drive response and attendance rates.

Maximise Profitability

  • No upfront screen prices or discounts.
  • Personalised deal stack encourages sales of add-on products.
  • Your Sales Manager controls the deal and PPU.
  • QR code offers effective closing tool to increase sales conversions on new and used cars.

Proven to increase efficiency

  • Hassle and stress-free event organisation for you.
  • Limited impact on workload of your sales and administration teams in the run up to the event.
  • Leaves your team free to concentrate on delivering the core daily business objectives.

Event Management System

Our event management system seamlessly manages and tracks all communication channels throughout the event period. This allows us to strategically send communications at key intervals, ensuring we focus on customers who have yet to respond to their event invitations. Through identifying hot leads, we can create prime opportunities for prospecting and secure high-value appointments. This allows us to optimise engagement, increase response rates and maximise sales.

EV Event Module

If you’re aiming to sell more electric vehicles during your event, we have the know-how to make it happen. Through a combination of strategic communications, targeted training, and unique event messaging, we can generate strong interest in your EV range and increase sales conversions.

Incentive System

Our incentive system rewards car sales with points that can be used to play retro games and win prizes. Leaderboards track performance, creating friendly competition and allowing managers to monitor their sales teams progress.

Popular Questions

QR codes are a type of two-dimensional barcode that can are scanned using smartphones and specific QR reading devices. Significantly, with our automotive dealership event, the QR code can operates like a digital scratch card. Importantly, the QR code that can only be read in your dealership. Therefore, helping to drive greater event response, attendance rates and increased sales.

The QR code links to a dedicated site that details the offer for your customer during the event. How this offer is made up is controlled by your Sales Manager based on the information gained in your normal sales process. As such it is perfect for boosting sales of add-on products while retaining control of the profitability of each sale.

On presenting the customer with the offer behind their code, they can choose to either accept the deal, or decline the deal. In the event that they decline and put the money back into the pot for other customers. As such it is a unique tool for your motorcycle sales team to use to close the deal.

All of this combines to deliver exceptional conversion rates from mailers – appointments – sales.

  1. You provide us with the customer database selected using the parameters we provide.
  2. Tell us whose name/title appears on the invitation.
  3. Decide how incoming calls will be managed.
  4. Ensure your Sales Manager and sales team are available for training prior to the event.
  5. Be ready to sell cars during the event!

 

We do the rest!

Absolutely! We have a call centre partner that we can recommend who have provided this service on hundreds of events.

The QR Code Event allows dealers to benefit from the success of the event more than once per year. ‘The QR Code Event’ name simply represents the key USP of our event but is not customer facing branding. Most often the event materials refer to the Exclusive Event, however, it has also been adapted at Christmas with the mailer taking the form of a Christmas card, or as a Black Friday Event.

(avg) APPT-SALES CONVERSION

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SUCCESSFUL EVENTS

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INCREASED PPU

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Statistics shown are sample figures delivered for real customers*

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Why choose us

Our team have an extensive range of skills gained from within and outside the motor industry. As such we are confident in our ability to deliver a first-class service to the dealerships & manufacturers we work with.

  • In 10 years, we have grown from just our founder, Fraser Brown, to have 29 team members.
  • Now working with 39 brands across Europe, 10 of the top 20 UK dealer groups and directly for 10 OEMs.
  • Equally able to help multi-franchise dealership groups and single site and owner-operated franchises.
  • We have in-house creative resources including video, graphic design and online designers. Our creative team are ready to create cutting edge solutions.