The QR Code Event® is a unique showroom sales event that delivers exceptional sales conversion rates.
As such it is fast becoming the event of choice for many of our customers.

PROVEN TO DELIVER FOOTFALL

  • Event message stimulates customer engagement.
  • Intrigue about what lies behind their QR code drives response and attendance.
  • Our contact management system delivers the right communication at the right time to drive response and attendance rates.

PROVEN TO DELIVER PROFITABILITY

  • No upfront screen prices or discounts.
  • Personalised deal stack encourages sales of add-on products.
  • Your Sales Manager controls the deal and PPU.
  • QR code offers effective closing tool to increase sales conversions on new and used cars.

PROVEN TO INCREASE EFFICIENCY

  • Hassle and stress-free event organisation for you.
  • Limited impact on workload of your sales and administration teams in the run up to the event.
  • Leaves your team free to concentrate on delivering the core daily business objectives.

POPULAR QUESTIONS

  • How does the QR code work with this event?

    QR codes are a type of two-dimensional barcode that can be read using smartphones and dedicated QR reading devices. With our event the QR code can be considered like a digital scratch card that can only be read in your showroom, thus helping to drive greater event response and attendance rates.

    The QR code links to a dedicated site that details the offer for your customer during the event. How this offer is made up is controlled by your Sales Manager based on the information gained in your normal sales process. As such it is perfect for boosting sales of add-on products while retaining control of the profitability of each sale.

    On presenting the customer with the offer behind their code, they are asked to either accept the deal, or decline the deal and put the money back into the pot for other customers. As such it is a unique tool for your sales team to use to close the deal.

    All of this combines to deliver exceptional conversion rates from mailers – appointments – sales.

  • How has the event changed in response to the COVID pandemic?

    The premise behind the use of the QR code remains the same. However, we have made some notable changes to the event delivery to ensure customers can be dealt with in accordance with social distancing rules:

    1. Rather than running the event over 4 or 5 days, the event will work equally well being run over an extended length of time.
    2. Customers will be given a choice of how they want to receive their event appointment, via our unique screen share system, over the phone, or in-dealership (with the reassurance of how you the dealer will ensure their safety).
    3. Mailers will be adapted to include messages about the options available to those who do not wish to attend the showroom.
    4. Dealership training can be delivered remotely, or in the dealership (space permitting) should this be preferred.

    Give us a call if you’d like to discuss this further.

  • What do we need to do/provide?

    1. You provide us with the customer database selected using the parameters we provide.
    2. Tell us whose name/title appears on the invitation.
    3. Decide how incoming calls will be managed.
    4. Ensure your Sales Manager and sales team are available for training prior to the event.
    5. Be ready to sell cars during the event!

    We do the rest!

  • Can you help us manage incoming calls?

    Absolutely! We have a call centre partner that we can recommend who have provided this service on hundreds of events.

  • How often can we run this event?

    The QR Code Event allows dealers to benefit from the success of the event more than once per year. ‘The QR Code Event’ name simply represents the key USP of our event but is not customer facing branding. Most often the event materials refer to the Exclusive Event, however, it has also been used at Christmas with the mailer taking the form of a Christmas card, or as a Black Friday Event.

QR Code Event with iPad in use
Sample of mailers for QR Code Event
%
(avg) APPT-SALES CONVERSION
s
SUCCESSFUL EVENTS
%
INCREASED PPU

Statistics shown are sample figures delivered for real customers*

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    WHY CHOOSE US

    Our team have an extensive range of skills gained from within and outside the motor industry. As such we are confident in our ability to deliver a first-class service to the dealerships & manufacturers we work with.

    • 347 combined years’ experience within motor industry.
    • Extensive experience working at dealer management and manufacturer level.
    • We understand how to sell cars!
    • Passionate about providing solutions to improve the business performance and bottom line of automotive dealerships.
    • Experienced in broad spectrum of disciplines incl. event management, call centre management, creative & print fulfilment, digital marketing, training and systems development.
    • "Having done a number of events over the years I was very happy with the result during the QR Code Event. Although not as many appointments were made they were far stronger. The intrigue created for the customer as to what was behind their code really helped ensure we had minimal no shows and enjoyed one of our best ever weeks."

      Brent Walker-Drew
      Brand Manager, Rybrook MINI
    • "After a pilot of the QR code event at Leamington Spa, we have enjoyed probably the most successful 4 day event ever for this site."

      Simon Reeves
      Group Sales Director, Drive Vauxhall
    • “Having done many VIP events in the past I was very sceptical about running a QR Code Select Event, however we ran one and had over 170 appointments generated and sold more cars than I've ever sold on a VIP event weekend. I would recommend you give it a try.”

      Neil Rice
      Sales Manager, Perrys Vauxhall, Huddersfield
    • "We were a little apprehensive at the beginning, but after our site visit from Fraser, and having experienced his enthusiasm, it quickly spread amongst our sales team helping us produce probably our best September ever!"

      Ian Lamont
      Sales Manager, Roadside Vauxhall
    • "We’ve done loads of other off the shelf events over the years, but the QR Code event blew the doors off the dealership. We’ve never sold so many cars in a single event!"

      Sam Nobes
      Group Operations Manager, Richmond Motor Group Hyundai & Citroen
    • "Great Event! I have run it quite a few times, and works really well every time. Both customers and staff love it, a great value event!"

      Dan Pierce
      Group Sales Manager, Midlands Vauxhall