The QR Code Event® is a unique showroom sales event that delivers exceptional sales conversion rates.
As such it is fast becoming the event of choice for many of our customers.
Proven to drive sales of new and used cars.
Exceptional conversion rates from mailers – appointments – sales.
Customer intrigue about what lies behind their code drives response and attendance rates.
No upfront screen prices or discounts = increased PPU.
Your Sales Manager retains control of the deal.
Personalised deal stack encourages sales of add-on products.
On-line customer contact management system integrates mailer, text and email communications to drive response rates.
Hassle and stress-free event organisation for you.
Professional event communications and organisation leaves your customers with a positive impression.
Print and postage fulfilment.
Can be branded as a Christmas Gift event to turbo charge the start of Q1.
Boost Q4 sales before the Christmas lull with a Black Friday QR Code event.
How does the QR code work?
QR codes are a type of two-dimensional barcode that can be read using smartphones and dedicated QR reading devices. With our event the QR code should be considered like a digital scratchcard that can only be read in your showroom, thus driving greater footfall. The QR code will link to a dedicated site that details the offer for your customer during the event.
What do we need to do/provide?
You provide us with the customer database selected using the parameters we provide.
Tell us whose name/title appears on the invitation.
Decide how incoming calls will be managed.
Ensure your Sales Manager and sales team are available for training prior to the event.
Be ready to sell cars during the event!
We do the rest!
Can you help us manage incoming calls?
Absolutely! We have a call centre partner that we can recommend who have provided this service on hundreds of events.
How often can we run this event?
The QR Code Event allows dealers to benefit from the success of the event more than once per year. ‘The QR Code Event’ name simply represents the key USP of our event but is not customer facing branding. Most often the event materials refer to the Exclusive Event, however, it has also been used at Christmas with the mailer taking the form of a Christmas card, or as a Black Friday Event.
(avg) APPT-SALES CONVERSION
Statistics shown are sample figures delivered for real customers*
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WHY CHOOSE US
Our team have an extensive range of skills gained from within and outside the motor industry. As such we are confident in our ability to deliver a first-class service to the dealerships & manufacturers we work with.
347 combined years’ experience within motor industry.
Extensive experience working at dealer management and manufacturer level.
We understand how to sell cars!
Passionate about providing solutions to improve the business performance and bottom line of automotive dealerships.
Experienced in broad spectrum of disciplines incl. event management, call centre management, creative & print fulfilment, digital marketing, training and systems development.
"Having done a number of events over the years I was very happy with the result during the QR Code Event. Although not as many appointments were made they were far stronger. The intrigue created for the customer as to what was behind their code really helped ensure we had minimal no shows and enjoyed one of our best ever weeks."
Brand Manager, Rybrook MINI
"After a pilot of the QR code event at Leamington Spa, we have enjoyed probably the most successful 4 day event ever for this site."
Group Sales Director, Drive Vauxhall
“Having done many VIP events in the past I was very sceptical about running a QR Code Select Event, however we ran one and had over 170 appointments generated and sold more cars than I've ever sold on a VIP event weekend. I would recommend you give it a try.”
Sales Manager, Perrys Vauxhall, Huddersfield
"We were a little apprehensive at the beginning, but after our site visit from Fraser, and having experienced his enthusiasm, it quickly spread amongst our sales team helping us produce probably our best September ever!"
Sales Manager, Roadside Vauxhall
"We’ve done loads of other off the shelf events over the years, but the QR Code event blew the doors off the dealership. We’ve never sold so many cars in a single event!"
Group Operations Manager, Richmond Motor Group Hyundai & Citroen
"Great Event! I have run it quite a few times, and works really well every time. Both customers and staff love it, a great value event!"
*The information and quoted statistics contained in this website are for general information purposes only. While we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. We can inform you what is likely to be achievable for your business before entering into a contract for any of our products and services.